As we start the run-up to Christmas it\u2019s interesting to watch the ever more creative and ingenious methods used by manufacturers to help us reach into our pockets. Apart from toys, socks, ties and ipods, we will likely spend millions on chocolate again this year. One chocolate manufacturer in America has decided it\u2019s not enough to just unwrap a bar of chocolate and eat it, they now want their buyers to \u2018understand it\u2019. \u2018Note the glossy shine that indicates the strong bond between the cocoa butter and the cocoa mass\u2019, they say. \u2018Release its complex aromas by rubbing your thumb across the top and savour the smell. Only then should you finally taste it, feeling the chocolate melt around your tongue.\u2019 So chocolate rubbing may be this year\u2019s big thing. However I\u2019m more excited by an idea from Mars Inc. The company has opened a \u2018Chocolate Lounge\u2019 to showcase its new line of gourmet confectionery. The lounge is decorated in pink and brown and staff members are called \u2018chocolate consultants.\u2019 The menu features five chocolate collections, including one filled with creme liqueur in flavours such as mojito and \u2018chocolapolitan\u2019. There are seven locations in Chicago and the company is planning to open more. Surely it\u2019s only a matter of time before they open in Britain. Perhaps we\u2019ll soon see courses on \u2018chocolate consultancy\u2019 available from Broadoak to West Chinnock. I wonder what a chocolate consultant\u2019s uniform will look like \u2013 no doubt a red suit and white beard will do the trick for the next few weeks.<\/p>\n","protected":false},"excerpt":{"rendered":"
As we start the run-up to Christmas it\u2019s interesting to watch the ever more creative and ingenious methods used by manufacturers to help us reach into our pockets. Apart from toys, socks, ties and ipods, we will likely spend millions on chocolate again this year. One chocolate manufacturer in America has decided it\u2019s not enough […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[17],"tags":[13],"class_list":["post-324","post","type-post","status-publish","format-standard","category-editorials","tag-fergus-byrne"],"_links":{"self":[{"href":"http:\/\/www.marshwoodlife.com\/test\/wp-json\/wp\/v2\/posts\/324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.marshwoodlife.com\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.marshwoodlife.com\/test\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.marshwoodlife.com\/test\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.marshwoodlife.com\/test\/wp-json\/wp\/v2\/comments?post=324"}],"version-history":[{"count":0,"href":"http:\/\/www.marshwoodlife.com\/test\/wp-json\/wp\/v2\/posts\/324\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.marshwoodlife.com\/test\/wp-json\/wp\/v2\/media?parent=324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.marshwoodlife.com\/test\/wp-json\/wp\/v2\/categories?post=324"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.marshwoodlife.com\/test\/wp-json\/wp\/v2\/tags?post=324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}