In the world of politics a great sales pitch can shift millions of voters and send them off to the polls brimming with enthusiasm about their future. Or, in the case of the recent European elections, a pretty incomprehensible sales pitch by a man waving a pint at the other end of the bar, can launch a group of disgruntled voters and cause them to lash out to make their voice heard. Whether it\u2019s buying duvets off the back of a lorry or cheap cigarettes from \u201ca mate I know down the pub\u201d it\u2019s amazing how much a sales pitch can make us react. One of the best I have heard recently was for \u2018Solar Freakin\u2019 Roadways\u2019. A seven minute video produced to promote technology that replaces roads, motorways, paths, car parks, bike paths, driveways and outdoor play areas with solar panels. Not just the normal day to day solar panels that have become an accepted part of modern living, but \u201csmart, microprocessing, interlocking, hexagonal solar units\u201d that have embedded LED lights for a myriad of uses including signage and layout. The panels are covered in a new tempered glass material that has been designed and tested to meet all \u201cload and traction requirements.\u201d The main point of the sales pitch is that the new technology could solve the world\u2019s energy problems and it calls for a grass roots effort by concerned and inspired people to donate to the company that has invented the technology, so that they can begin to produce their products on a large scale. \u201cFor the first time in human history\u201d it says \u201cwe have the power to do what nature has done since the beginning of life on this planet began; harness the power of the sun to fuel our pursuits.\u201d Now that\u2019s a powerful sales pitch. So much so, that despite being ignored by major corporations, investment funds and industry heavyweights, and the launch of an oil industry offensive against the idea, at the time of writing the company has raised $1.5M on the back of the video. Alas, and somehow inevitably, the biggest response has been the scramble by political lobby groups and PR firms to sign up the guy who wrote and produced the film.\u00a0\u00a0\u00a0 FB<\/p>\n","protected":false},"excerpt":{"rendered":"
In the world of politics a great sales pitch can shift millions of voters and send them off to the polls brimming with enthusiasm about their future. Or, in the case of the recent European elections, a pretty incomprehensible sales pitch by a man waving a pint at the other end of the bar, can […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[17],"tags":[13],"class_list":["post-1630","post","type-post","status-publish","format-standard","category-editorials","tag-fergus-byrne"],"_links":{"self":[{"href":"http:\/\/www.marshwoodlife.com\/test\/wp-json\/wp\/v2\/posts\/1630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.marshwoodlife.com\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.marshwoodlife.com\/test\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.marshwoodlife.com\/test\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.marshwoodlife.com\/test\/wp-json\/wp\/v2\/comments?post=1630"}],"version-history":[{"count":0,"href":"http:\/\/www.marshwoodlife.com\/test\/wp-json\/wp\/v2\/posts\/1630\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.marshwoodlife.com\/test\/wp-json\/wp\/v2\/media?parent=1630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.marshwoodlife.com\/test\/wp-json\/wp\/v2\/categories?post=1630"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.marshwoodlife.com\/test\/wp-json\/wp\/v2\/tags?post=1630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}